Statement of Our Core Values

Introduction to Company & Values

Random Row was founded in September 2016 by a community of friends and family. It was created in mind to become a local meeting spot for the Charlottesville community and visitors alike. We strive to be Charlottesville's neighborhood brewery.

The company operates on 3 principles:

  1. Local - We believe local businesses increase the quality of life for those in their communities. We are locally owned and often partner with other local businesses to create a "virtuous cycle of community".

  2. Accessible - We strive to make quality craft beer that everyone can enjoy. Whether you're a craft beer connoisseur or about to try your first pint, we want to provide you with variety, education, and quality to make your experience unforgettable.

  3. Giving - We believe small acts of kindness can make a big difference. We regularly host charity events and often give a portion of our profits to local non-profits.

Build Trust and Credibility

The success of our business is dependent on the trust and confidence we earn from our employees, customers and owners. We gain credibility by adhering to our commitments, displaying honesty and integrity and reaching company goals solely through honorable conduct. It is easy to say what we must do, but the proof is in our actions. Ultimately, we will be judged on what we do.

When considering any action, it is wise to ask: Will this build trust and credibility for Random Row? Will it help create a working environment in which Random Row can succeed over the long term? Is the commitment I am making one I can follow through with? The only way we will maximize trust and credibility is by answering "yes" to those questions and by working every day to build our trust and credibility.

Respect for the Individual

We all deserve to work in an environment where we are treated with dignity and respect. Random Row is committed to creating such an environment because it brings out the full potential in each of us, which, in turn, contributes directly to our business success. We cannot afford to let anyone's talents go to waste.

Random Row is an equal employment/affirmative action employer and is committed to providing a workplace that is free of discrimination of all types and from abusive, offensive or harassing behavior. Any employee who feels harassed or discriminated against should report the incident to the General Manager or CEO.

All Random Row employees are also expected to support an inclusive workplace by adhering to the following conduct standards:

  • Treat others with dignity and respect at all times.

  • Address and report inappropriate behavior and comments that are discriminatory, harassing, abusive, offensive or unwelcome.

  • Foster teamwork and employee participation, encouraging the representation of different employee perspectives.

  • Seek out insights from employees with different experiences, perspectives and backgrounds.

  • Avoid slang or idioms that might not translate across cultures.

  • Support flexible work arrangements for co-workers with different needs, abilities and/or obligations.

  • Confront the decisions or behaviors of others that are based on conscious or unconscious biases.

  • Be open-minded and listen when given constructive feedback regarding others' perception of your conduct.

Random Row will not tolerate discrimination, harassment or any behavior or language that is abusive, offensive or unwelcome.

Create a Culture of Open and Honest Communication

At Random Row, everyone should feel comfortable to speak his or her mind, particularly with respect to ethics concerns. Managers have a responsibility to create an open and supportive environment where employees feel comfortable raising such questions. We all benefit tremendously when employees exercise their power to prevent mistakes or wrongdoing by asking the right questions at the right times.

Random Row will investigate all reported instances of questionable or unethical behavior. In every instance where improper behavior is found to have occurred, the company will take appropriate action. We will not tolerate retaliation against employees who raise genuine ethics concerns in good faith.

Employees are encouraged, in the first instance, to address such issues with the General Manager or the CEO, as most problems can be resolved swiftly. If for any reason that is not possible or if an employee is not comfortable raising the issue with his or her manager or CEO, Random Row's CFO does operate with an open-door policy.

Set Tone at the Top

Management has the added responsibility for demonstrating, through their actions, the importance of this Code. In any business, ethical behavior does not simply happen; it is the product of clear and direct communication of behavioral expectations, modeled from the top and demonstrated by example. Again, ultimately, our actions are what matters.

To make our Code work, managers must be responsible for promptly addressing ethical questions or concerns raised by employees and for taking the appropriate steps to deal with such issues. Managers should not consider employees' ethics concerns as threats or challenges to their authority, but rather as another encouraged form of business communication. At Random Row, we want the ethics dialogue to become a natural part of daily work.

Uphold the Law

Random Row's commitment to integrity begins with complying with laws, rules and regulations where we do business. Further, each of us must have an understanding of the company policies, laws, rules and regulations that apply to our specific roles. If we are unsure of whether a contemplated action is permitted by law or Random Row policy, we should seek the advice from the resource expert. We are responsible for preventing violations of law and for speaking up if we see possible violations.

Proprietary Information

It is important that we respect the property rights of others. We will not acquire or seek to acquire improper means of a competitor's trade secrets or other proprietary or confidential information. We will not engage in unauthorized use, copying, distribution or alteration of software or other intellectual property.

Selective Disclosure

We will not selectively disclose (whether in one-on-one or small discussions, meetings, presentations, proposals or otherwise) any material nonpublic information with respect to Random Row, its securities, business operations, plans, financial condition, results of operations or any development plan.

Promote Substance Over Form

At times, we are all faced with decisions we would rather not have to make and issues we would prefer to avoid. Sometimes, we hope that if we avoid confronting a problem, it will simply go away.

At Random Row, we must have the courage to tackle the tough decisions and make difficult choices, secure in the knowledge that Random Row is committed to doing the right thing. At times this will mean doing more than simply what the law requires. Merely because we can pursue a course of action does not mean we should do so.

Although Random Row's guiding principles cannot address every issue or provide answers to every dilemma, they can define the spirit in which we intend to do business and should guide us in our daily conduct.


Each of us is responsible for knowing and adhering to the values and standards set forth in this Code and for raising questions if we are uncertain about company policy. If we are concerned whether the standards are being met or are aware of violations of the Code, we must address it with the General Manager or CEO.

Random Row takes seriously the standards set forth in the Code, and violations are cause for disciplinary action up to and including termination of employment.

Be Loyal

Use of Company Resources

Company resources, including time, material, equipment and information, are provided for company business use. Nonetheless, occasional personal use is permissible as long as it does not affect job performance or cause a disruption to the workplace.

Employees and those who represent Random Row are trusted to behave responsibly and use good judgment to conserve company resources. Managers are responsible for the resources assigned to their departments and are empowered to resolve issues concerning their proper use.

Questions about the proper use of company resources should be directed to your manager.

Do the Right Thing

Several key questions can help identify situations that may be unethical, inappropriate or illegal. Ask yourself:

  • Does what I am doing comply with the Random Row guiding principles, Code of Conduct and company policies?

  • Have I been asked to misrepresent information or deviate from normal procedure?

  • Would I feel comfortable describing my decision at a staff meeting?

  • How would it look if it made the headlines?

  • Am I being loyal to my family, my company and myself?

  • What would I tell my child to do?

  • Is this the right thing to do?

Information and Resources

General Manager

Courtney Davis -


Kevin McElroy -


Bradley Kipp -